Richard Day Research is now a Market Probe Company

November 9, 2011

We are pleased to announce that Richard Day Research, Inc. (RDR) is now part of Market Probe, a global market research company founded 30 years ago with offices in the U.S., Europe, Middle East and Asia. It is headquartered in Milwaukee, Wisconsin.

Among the Honomichl Top 50 US Research Firms, Market Probe provides business solutions to the world’s largest banks, pharmaceutical companies and other industries. We believe that its global presence along with advanced technology will benefit you and your firm as well as our staff. Market Probe values RDR as a well-run business with long-time client relationships, and an excellent industry reputation.

The acquisition brings access to systems, technologies, and innovations that a larger company like Market Probe offers. Know that you will still receive the attentive service, flexibility and customized solutions that your RDR team has always provided. Jeff Andreasen and John Ross will continue to lead their respective practices.

For our clients there will be no change in your contacts or account team at RDR. We will bring ideas to you that highlight the benefit of our relationship with Market Probe. For example, they have a very sophisticated reporting dashboard offering and tracking survey technology.

For more information about Market Probe, go to marketprobe.com.

We continue to value our working relationship and look forward to enhancing it with the value created by this acquisition.

Sincerely,

Richard Day, President
Richard Day Research, Inc.