The challenge of brand equity research is to move from descriptive market research to prescriptive market research. In addition to working with you to determine the strength of your brand within the market place, we provide prescriptive analysis of what drives brand strength and what can be done about it.
The senior research staff at Richard Day Research will work with you to meet this challenge by using our considerable industry knowledge to identify brand awareness: both volunteered (unaided) and prompted strength of familiarity, brand performance against identified marketing objectives, brand preference correlation to share, brand differentiation and key driver analysis.
We also include trending across at least two waves to test the validity of our results. Please contact us to find out how we can help you strengthen your brand position within the marketplace.
