As surveys of the public become more common and audiences more skeptical, selecting a partner with a history of credible research is the first step toward research that drives results.
Richard Day Research has been a trusted source of insight into the behaviors and attitudes of the public for more than 30 years. Our work is recognized by decision-makers at business-to-consumer, business-to-business, public relations, government and political organizations, and is cited by top-tier mass media and social media sources including the New York Times, TIME, The Wall Street Journal and ABC.
A senior researcher dedicated to our 7 Principles of Well-Done Research counsels you throughout the research process and works to ensure that your organization can be confident in your results.
Our approach emphasizes a balance between a rigorous method and a high-return on your investment in order to deliver reliable information for communications campaigns, problem identification, problem-solving and forecasting.
RDR is an independent research firm. You can rely on your senior researcher to think with you to design a program with your interests, not our margins, in mind. Our team of survey specialists will "sweat the details" for you, including:
- Selecting an appropriate interview mode (face-to-face, telephone or online)
- Balancing your sample to match known population parameters
- Integrating past research your organization has conducted
- Placing your results in the context of research from government or academic sources
