Richard Day Research is a full-service market research firm located in Evanston, IL. Founded in 1974, we primarily serve clients in the pharmaceutical, financial, public, and not-for-profit sectors.
One of our core competencies lies in healthcare research and our clients include some of the largest health pharmaceutical and medical device companies in the medical industry. Our primary areas of health care research are physician studies, patient studies and secondary database analysis, including message recall and market tracking studies.
We also have an extensive background in financial services research and have conducted customized research programs for some of the largest investment firms, banks and mutual fund providers in the industry. Our financial research has focused on consumers, mass affluent and high-net-worth investors, institutional clients, plan sponsors and participants, broker-dealers and financial professionals, including advisors.
RDR’s initial clients were in the public policy arena, and we maintain that practice today. Clients include government agencies, not-for-profits and advocacy groups. Our work for this sector includes election studies, community needs assessments and concept testing. Our studies tell our clients not only how they stand today, but how they can improve their position—whether it’s in an election or an effort to secure additional funding.
The range of our expertise is extremely broad, and is not limited to these sectors. A common thread unites our work. We are at our best confronting tough problems, uphill battles, and complex situations.
Industries
