RDR Message Sensor is a valuable asset in the development of effective communications pieces. You can use this rigorous, yet cost-effective and user-friendly online tool to test the impact of various types of communications materials, such as brochures, print ads and websites, on your target audience.
Clapture allows respondents to "mark-up" (literality choose/select) text to select what stands out, or is especially appealing about a concept statement, series of messages, or other communications.
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